most people search engine optimization (SEO) is not set reasonable expectations. When I talk about the prospects for the future when I think of this, I was asked that he should expect from SEO to get much return on investment.
"I look forward to exponential growth, for example, and access to more than 20 times more traffic now," he told me. "If we can get a stable for a certain keyword ranking first, then let us do this enough, do not you think it?"
a ranking is not enough The
your goal can not just let a keyword ranking. It was not a worthy goal.
If your keyword rankings to the first of what will happen? This would happen, for example, Google allows you to adjust the algorithm has lost one of your keywords rankings. So now what?
While everyone salivating for a certain keyword, but a stable, long-lasting presence in the search engine keywords are often a number of keywords you are the most stable in the most balance that.
"goal" should be increased traffic, the end of the day - your business growth (more links, more sales and greater return on investment rates).
SEO paid search
many people find it easy to budget for the paid search. Provided that paid search is easier to understand.
$ 1 clicks.
set a $ 10,000 budget.
makes me want to rank for keywords with 10000 hits.
But if you spent $ 10,000 on SEO rather than PPC advertising, but will also be given 20,000 times the traffic, then what happens? It would not be a better deal?
To be fair, the above example simply to show their point of view. 20000 hits may represent 10% of the "goods" traffic growth. Shows flow can be transformed into an opportunity to either sell, or just that some of the site performance and user experience improvements.
said those words above, he paused. "I really never thought this way. "
SEO ROI: can not guarantee that?
Do not get me wrong. I understand, SEO and PPC are very different.
SEO is not guaranteed. Whatever the reason, you are able to foresee a specific SEO investment returns can get how much. Some of the reasons may include:
you hired the wrong people into the SEO company.
your IT team is difficult to address factors affecting the ranking and traffic issues is necessary.
you can not/will not create those very beneficial for ranking or traffic content.
derail expectations and reality.
target keywords you are interested in without search traffic - number one is not the same return on investment.
SEO may be high-risk, high return. When I say "high risk", I'm not talking about this high-risk search engine is likely to be banned/punishment strategies such as hackers, hidden, spam and so on.
my point is that even if you follow search engine guidelines to work, can not guarantee everything is as you wish, because we do not own the search engines. Search engine is a third party beyond our control.
SEO to bring the product return rate
If you spend each month on the $ 10,000 in the SEO (including staff costs and agency costs), you must distinguish a good return on investment is what.
Perhaps you have noticed your target keywords in paid search cost-per-click is increasingly high. Then he will give you a challenge on this project worth the money spent in the end.
us to come and collect a sales value of $ 100 gadget, for example, and your net profit is 30% ($ 30). If your average CPC is $ 1, then your sales conversion rate is 1%, which is 100 dollars into paid search in exchange for 100 clicks to get a $ 100 sale, you earn $ 30.
unless you care about the brand's value (I think people should consider, at least consider it a bit, especially when they look at the value of PPC and SEO, of course), it can not have a good return on investment.
your investment you need to pay any price? Let's do a math problem: 100 for visitors, we get 1% sales conversion, then we earned $ 30. We need 3000 visitors to get more than 30 transactions. This is 30 more than $ 3,000 in sales transactions (300 X 100 USD/each), 30% of our net profit ($ 900). Because we will need about ten times the cost to do the job, we will need 10 times more visitors (30000).
assume that we need 6,000 visitors? We willing to risk the danger of loss to be done (in the first few months of the study period), to hope in the next few months We can feel the return on investment?
seo once you have learned how to control the rate of return is, then you can start to discuss what would be the value and opportunities and the risks and benefits are.
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