instant, learn seo year and a half, in which five hundred days, I spend eight hours per day bubble Internet, and search engines to deal with, through constant practice has been slowly worked out a set of their own operational experience, the majority of owners to share in this, hope you have a little help. March 10 I inadvertently exposed to a marketing e-books, that the seo-search engine optimization, After reading some excited, I feel this is a very promising marketing model that enables site traffic to revenue from the high-quality conversion. So, I began to learn the long career of seo. Here I will take a little bit of a novice's point of view presented and the process of sharing the experience to do seo and misunderstanding.
keyword selection
do you need an seo own website, and novice often make fatal mistakes in the selection of keywords. Many sites have a own name, the idea is often the novice, the title on their own web site description, just as on the cover of a book to write their names on, when the novice is very easy to just the title of this column name written on their website. But their mistake is that the search engine is a library, you must be the title of your book's category, so others can find you through the classified directory book, so you have a chance to pick up this book to see the contents inside. The hundreds of thousands of library books, no one will by the name of your new book to find you, unless you have had overwhelming advertising.
So, how to select the right keywords? First, you have to clear your own website is the main keyword. For example, a site is selling shirts, then I hope people shirt search engine able to search my site, these flows are very accurate and high quality, which is a seo charm. Determine the site of the main keywords, the title should be written in a specific layout and the general control of the search engine title in 26 words or so. We hope to have their own keyword search volume, search volume is not optimized for the words have no meaning. At this time, we need to "Baidu Index" this tool. Inquiries through the Baidu index, we can learn each word daily search volume. The novice is likely to commit another mistake is to select high index of words. They found that the higher the index the more people will be able to show that I stand in front of more people, but I do not know the higher the index the greater the difficulty of optimization. Therefore, owners of personal roots, and we hope to achieve short term gains, we must select the index of medium or low the index, while I personally recommend selecting more long tail keywords as the title keyword writing. What is the long tail keywords do? Long tail keywords that people often search for a phrase or a questions, such as: "The best shirt" "shirts which brand is good," etc., usually have Many long-tail keywords have a good index, but not very difficult to optimize its flow accuracy is also very high.
a good title is a site for future development is good or bad of the important factors, their written mainstream form has also been recognized by many owners, the specific wording to Baidu's, will not elaborate here .
went on to say a very important point is that title changes. As far as I practice, the search engine to modify the title of the new station is very sensitive, if the title will result in a short time down the right to modify all the lost rankings, frequent changes will be punished. So the new station should not modify the title, If I have to wait until the site modify a number of siting a long time, or modified after the higher the weight is less.
keyword density
This is a lot to learn seo webmasters may know, many people look at the pros and cons on this point, think of the site effects are not great, in fact, non-natural. Keyword density can be a great influence on the ranking factors. New station is very easy mistake stacking keywords, excessive use of h tags and b label the new station unreasonable wanton stack keyword search engines only one result: that is, k top university. So keyword density must have a degree of control in the 2% to 8%, and the distribution must be reasonable.
site content structure
search engine designed to meet the user's search, so a site's content, the more the more easily recognized by search engines. Therefore, we need to continuously update the site content. The contents of the original search engine will give a high weight, which we need to do is regularly updated articles, and original as possible, avoid full replication. Update the article, we should pay attention to stations in the optimization, it is important. Site optimization is more important than within the chain. When the article appeared in a phrase and a number of stations associated with the article, in which a word associated with the article on the link on the website, which is called "anchor link", which is reasonable within the chain, anchor link great help to the user experience of search engines is also very friendly. Reasonable within the chain will close your site to form a strong network.
outside the chain of accumulation
outside the chain can be said to seo in the drama of the heavy head. Outside the chain of a site's ranking has a great impact, many owners spend several hours a day devoted to the issue outside the chain. Here, I recommend everyone to do more to develop high-quality external links, forums, hundreds of irrigation is smaller than the effect caused by a high-quality articles outside the chain. Meanwhile, Link Exchange is also a good way to increase the quality of the chain. New stations often have some difficulties to exchange links, but have some skill, but also can be overcome. Outside the chain is a need to slow the accumulation process, avoid the use of software or other means so that the chain growth rates, or is waiting for you to be k.
seo above is the focus of a new station, it seems simple, but four points need to stick to your long-term and unremitting efforts to achieve the desired results. In fact, there are many little details of every issue, we all need to realize in practice.
Seo is not profound, its essence is: execution, execution, and then executed. Constant practice, you will get a wealth of experience and gains. Avoid impulsive couple, only to learn slowly accumulated sum, seo in the long road to reach the pinnacle of success.
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