for Microsoft, Google's overwhelming dominance did not stop as the software giant Microsoft's attempt to carve up the search engine market. After years of failures, Microsoft has finally made the war in the Bing search a little progress. At the same time, this does not mean you can close Bing compete with Google and Microsoft for Bing will continue to be a profitable investment. Even so, Microsoft's motivation to compete with Google, or will not change.
Case Study: September 16, 2011 Bing launched a self-adaptive search, its function is to search the records by using the past to help better identify the Bing what users are looking for.
Microsoft Aidan Luke in Bing's blog said: "Every time you search for information by Bing Bing will help to understand what you're looking, you search for more too, Bing access to information the more information by Bing can help you find the content you want to reduce your search time spent. "
Bing data collected will be used to adjust the keyword in the search results ranking. If you have recently often search for information about Australia, and then you search for travel, then Bing will conclude your trip, and tourism projects in Australia to do the corresponding ranking in advance. If you are searching for a movie, it will put Australia in front of the film in the search results.
specialized search engines like Google
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